Years of experience: 21

B2CContent StrategyBrand AnalyticsStorytellingMarketing AnalyticsData Visualization

Trust Score

Highly reliable; strong professional involvement.

70%
Laura's Career Path
Consultant at Opalite ConsultingJan. 2022 -
Present
Opalite ConsultingConsultant at Opalite Consulting
Partnered with brands ranging from fashion, beauty, food, and original children's programming to develop public relation campaigns, write business plan for network presentation, and created global marketing campaigns. • Tasked with creating initiatives to drive consumer traffic to Ralph Lauren’s Polo store in the Beverly Center for increased revenue. • Created comprehensive marketing & public...
Senior Public Relations ManagerJan. 2021 -
Dec. 2022
The Abercrombie AgencySenior Public Relations Manager
Los Angeles, California, United StatesAs part of Senior Management Team, worked closely with Founder and CEO to create multi-faceted launch and sustaining campaigns for clients such as Griffith Observatory, Cinepolis Luxury Cinemas, Design Collaborative’s Desert Oasis Show House, KYX World, and Rachel Zoe's luxury shopping service, CURATEUR. • Created new business opportunities for TAA with global fashion brands, hospitality grou...
Director of Marketing And Public RelationsJan. 2019 -
Dec. 2020
REALHER Makeup and LYFDirector of Marketing And Public Relations
Worked with Founder as well as Vice President to provide communications guidance and created activations to build brand awareness and affinity, elevate brand equity, engage new customers, and inspire loyalty for RealHer and LYF Cosmetics. Elevated the brands’ relevance and inspired advocacy by connecting the brands to some of pop culture’s unique and rising talent, as well as identified key c...

Laura's Posts

  • About myself

    Owned a Full-Service Communications firm specializing in Fashion, Beauty, and Lifestyle brands, with further work in Nonprofits, Tech, & E-Commerce. My passion is creating and enacting Strategies & Activations for brands of all sizes & budgets to drive Sales, Engagement & Loyalty

  • Job Description

    Seeking Consulting or Freelance Projects in Marketing & Communications with a focus on Building Strategies, Developing Partnerships & Activations Resulting in Increased Revenue, Growing Social Channels, and Enhancing & Strengthening Brand Equity and Value

  • What excites me in my work

    I’m looking to work with brands to develop or revamp Marketing, Social, & PR Strategies, draft White Papers, Brand Materials, & Blog Posts, create Original Activations & Initiatives to Drive Sales, Increase Followers, Grow Brand Presence, & Build Loyalty.

  • How to contact

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  • About myself

    Proven expertise in creative problem solving and brand development. Successfully led URBN Brand's top launch, enhancing media and influencer presence for Citizens of Humanity, contributing to its notable $250M sale.

  • Job Description

    Seeking consulting roles or projects in marketing and communications, specializing in strategic creation and implementation. Aiming to drive impactful strategies across diverse objectives.

  • How to contact

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  • How I can help you

    • Create and consult on product launches • Build comprehensive brand strategies • Develop influencer campaigns • Plan events from start to finish • Provide team leadership • Tailor processes to client needs

  • People I am looking for

    Past Clients have included: • Griffith Observatory • OuterKnown • Rachel Zoe's CURATEUR • Ralph Lauren • Revolve • Cinepolis Luxury Theatres I am interested in collaborating with similar brands in lifestyle, fashion, beauty, non-profit, & entertainment.

  • Experience & Cases

    • Launched Griffith Observatory's film event • Elevated Rachel Zoe's CURATEUR in national media • Worked with West Coast Director to increase foot traffic at Ralph Lauren's Los Angeles Polo shop • Developed a creative campaign for Squirrel Brand Nuts for TikTok

  • How to contact

    If you're interested, please fill the form. P.S. If you know a right person, please make an intro or share with him/her the link to this page.

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