DetroitDirected user experience and digital strategy initiatives for diverse clientele; implemented data-driven UX improvements and thoughtful technological solutioning resulting in less internal resources spent per project and an increase in client satisfaction.
-Launched an integrated campaign for Ram’s new line of electric trucks, Ram Revolution, resulting in raising hundreds of thousands of doll...
Greater Detroit AreaLed the design efforts for a product vertical, defining the product vision, devising a comprehensive go-to-market strategy, and visualizing service design.
-Directed the creation and deployment of a newly designed checkout interface on Driveway.com allowing customers to gain full transparency of the auto financing process before making a purchase.
-Guided cross-functional teams through a comp...