Remote• Develops and executes journey maps to track customer communications resulting in increased website traffic and engagement views.
• Conducts comprehensive research and analysis on target audience preferences, industry trends, and competitor activities to inform content creation and distribution plans.
Collaborates with cross-functional teams, including UX designers, writers, and marketing ma...
• As a member of the branding team, led strategic overhaul of social media channels including YouTube, Facebook, LinkedIn, Instagram and Twitter • Implemented a strategic message map for use in alignment with messaging framework. • Interviewed survivors and wrote lifestyle pieces on the aftermath of Hurricane Ian.
Remote• Supporting the digital transformation goals of R&D; created, implemented and oversaw global campaign with online videos, creative outreach, social media and lifestyle copy; featuring team communications and milestone project updates, resulting in increased engagement and viewership. • Completed, supervised and recorded over 100+ stakeholder interviews, including senior leadership and the cr...