Years of experience: 20
Email Marketing ManagerMarketing Director💸 MarketingCopywriterCRM managerCommunity Manager
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Krista's Career Path
Jul. 2020 -Present
MedscapeLIVE! Virtual Conference SolutionsAssociate Director, Marketing
Remote• Lead planning, implementation, and rollout for integrated marketing programs and tactics to ensure delivery against defined marketing strategies in dermatology, oncology, cardiology, etc. Use of data analytics and competitive intelligence.
• Conduct all digital marketing efforts, including email campaigns, organic and paid social media campaigns, pay per click (PPC), (SEO), and SEM. Increas...
Dec. 2018 -Dec. 2020
Strayer UniversityTeaching Assistant in Online Marketing Courses
Remoteo Analyze student activity within discussions and assessments and choose the appropriate responses
o Accurately use the right type of responses based upon training and input from the master instructor
o Assist in managing generic student communications
o Utilize online learning platform (Blackboard) to communicate with students
o Escalate unique issues to the master instructor
o Assist with g...
Sep. 2016 -Jul. 2020
MedscapeLIVE! Virtual Conference SolutionsSenior Marketing Manager
RemoteSteer efforts in creating, overseeing, and monitoring surround sound annual marketing plan for SanovaWorks learning products, as well as in building and implementing social media strategy o Lead the development and management of content marketing strategy in close collaboration with sales and production teams to conceptualize monthly content for website and email marketing campaigns
o Conduct...