Years of experience: 15
Marketing🔥 Startup Founder💸 MarketingBusiness Owner💼 C-level Executive🐦 Design
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Bethany's Career Path
Mar. 2021 -Present
OPIHead of Global Digital & Integrated Communications | OPI @ Wella Company
Leads Digital and Integrated Communications for OPI globally. Oversees digital technology, .com, eCommerce/eRetail, CRM/Data, Consumer Engagement, Social Media & eContent, Influencer & Community, Paid Media & Comms.
Feb. 2020 -Mar. 2021
L'OréalDirector, Global Digital Innovation & Experience | Redken, Biolage & Matrix
New York, New YorkLeads digital innovation and experience for L'Oreal's US Based Professional Products Division brands (Redken, Matrix & Biolage DMI) across 44 markets globally. For all three brands individually: directs master global website development and market roadmap, leads mobile application development and optimization, oversees DAM/PIM solution implementation and local market usage. Across US brands a...
Jan. 2017 -Feb. 2020
L'OréalDirector, Digital Content and Commerce + Hair.com | Professional Products Division
Greater New York City AreaTapped to direct the new launch of global corporate publishing and communications site, Hair.com, for the US market focusing on L'Oreal Professional Product brands (Redken, Pureology, Kerastase, Matrix, Biolage, L'Oreal Professionnel, Baxter of California, Mizani, Shu Uemura Art of Hair). Directs 360° content strategy, including editorial content, PR communications, events and activations, SE...