Years of experience: 11

Email Marketing Manager💸 MarketingCRM manager

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Exceptionally trusted; proven professional excellence.

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Jenny's Career Path
Senior Lifecycle Marketing ManagerFeb. 2022 -
Apr. 2024
Thirty MadisonSenior Lifecycle Marketing Manager
Remote• Launched data-driven omni-channel marketing campaigns in Iterable, to improve custom engagement and retention • Collaborated with stakeholders across departments to ensure successful implementation of new data points and custom journeys in Iterable • Developed strategies for targeting leads and customers with personalized messages via email or SMS • Implemented automation processes for segm...
Email + Push Channel Lead - ContractJul. 2020 -
Jan. 2022
Chick-fil-A Corporate Support CenterEmail + Push Channel Lead - Contract
Atlanta, GA, United States• Spearheaded email campaigns, driving $140M in revenue, showcasing strategic and results-driven leadership • Transformed Chick-fil-A's digital communication approach, significantly increasing digital customer interaction and sales • Managed the day-to-day relationship with Chick-fil-A's email agency, and collaborated cross-functionally with analytics, data, and content marketing
Contract CRM ManagerApr. 2020 -
Nov. 2020
T3Contract CRM Manager
Remote• Identified gaps in the existing CRM process and proposed solutions for improvement for Church’s Texas Chicken and ABM • Pioneered CRM strategy, enhancing client engagement through data-driven campaigns, boosting B2B/B2C interactions • Streamlined CRM campaigns, significantly improving client lifecycle marketing and team alignment across departments