Years of experience: 6

ResearcherUX/UI DesignerProduct Designer🐦 DesignBrand Designer🧨 Consulting

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Exceptionally trusted; proven professional excellence.

80%
Catalina's Career Path
Senior UX DesignerFeb. 2023 -
Present
Johnson & JohnsonSenior UX Designer
Medellín, Antioquia, Colombia · Remote
Product DesignerSep. 2021 -
Feb. 2023
Vein Clinic & Pain Treatment Center | VIP Medical GroupProduct Designer
Medellín, Antioquia, Colombia- I hired and trained a multifunctional team of 7 people and based on the understanding of the brand, I led them on how they could meet the objectives proposed in the previous position. - Collaboration across different teams to meet the goals of the area. - Together with my team, we increased the organic traffic of new leads on our social networks by 76.1% through the redesign and restructuri...
Consultora de brandingFeb. 2021 -
May. 2021
Brand ColombiaConsultora de branding
Colombia- Communicational redesign for Brand Colombia to fulfill the internal perceptions of its employees and the external expectations from its target. - Delivery of a complete guide for a brand book including archetype, enneatype, style and tone, keywords and possible applications. - Delivery of a complete analysis and plan for the brand storytelling based on an internal investigation, given as re...

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