Atlanta Metropolitan AreaResponsibilities: - Develop a holistic, flexible marketing strategy that encompasses paid media (SEM, Meta, YouTube), owned media (email, push notifications, CX), promotions and utilization of 1st party data that will allow us to effectively test into and scale emerging products.
- Creation and hands on keyboard execution of all paid media plans, and own or coordinate the execution of owned m...
United States• Develop and execute a comprehensive growth marketing strategy that aligns with the company's overall goals and objectives
• Use data-driven insights and market research to identify and target key customer segments, and develop campaigns that drive awareness, user acquisition, activation, retention, and revenue growth.
• Lead the Growth Marketing team when working with cross-functional teams...
May. 2021 - Oct. 2021
Lavu Inc.International Lead Marketing Director (U.S. and México) - SaaS Marketing
Lavu Inc. / MenuDrive. May 2020 - October 2021 International Lead Marketing Director (U.S. and México) Core Focus: Responsible for effectively launching a new SaaS product for restaurants in México and LatAm while working with cross-functional departments (UX designers, Product, Dev and QA, Finance and Sales) Trained international marketing, sales, and service onboarding teams on HubSpot and ...