Miami-Fort Lauderdale AreaPromoted to manage marketing, branding, business development, and PR with $1.3M budget, crafting cross-selling strategies aligned with annual plans. Lead 7-person team across 8 locations and 23 Florida counties, collaborating with 30+ marketers, operations staff, and lenders. Monitor KPIs, devise retail strategies, and build community relationships. Supervise call center and member services, ...
Sunrise FloridaHired to oversee comprehensive marketing plans, campaigns, and promotions, driving media and outdoor marketing initiatives while also creating direct lending promotions for loan products. Managed marketing staff, devised new campaigns, and maintained positive media relations, achieving earned media coverage. Leveraged data and KPIs to streamline processes and implemented advanced technologies...
Fort LauderdaleManaged 4 marketing coordinators and collaborated with regional director to lead field marketing efforts. Coordinated and led marketing efforts with 80 office leaders and tax professionals to quickly implement weekly marketing plans tailored to each office. Oversaw campaigns, customizing media from corporate headquarters to fit Florida market.
• Propelled eastern region to top performance by ...