Years of experience: 21
United StatesMarketingEmail Marketing ManagerGrowth HackerBloggerCommunity Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Alvin's Career Path
Oct. 2020 -Present
Arlo Technologies, Inc.Senior Manager, Digital Media
Jun. 2017 -Oct. 2020
VIZIOSenior Manager, Digital Marketing
Irvine, CaliforniaManage the P&L of VIZIO.com e-commerce by maintaining contribution margin of each product line. Transition media buying from external agencies to in-house.
Develop paid and earned media campaigns to drive awareness, engagement and sales, such as SEM, SEO, Programmatic Display, Paid Social, Native Ads, Digital Audio, etc.
Develop creative strategies for product launches and seasonal promotions...
Jun. 2014 -Jun. 2017
VIZIODigital Marketing Manager
Irvine, CACollaborated with sales team, creative services, and retail partners to develop retail marketing strategies to meet individual account’s business goals. Managed content readiness for product launches and content updates on both VIZIO.com and retail dotcoms (rich content syndications).
Collaborated with external media agencies to launch digital advertising campaigns to drive product awareness,...