United StatesWhen I started working with artists and small brands, I realized many had to wear multiple hats they weren't passionate about or knowledgeable in. This includes the artist or 'idea person' behind a brand, not only producing their product but also handling marketing, branding, and social media management. In discovering this gap in the marketplace, I branched out from the corporate model and s...
Client Experience: Uber, Grubhub, Favor, Thrive Market, Tinder & Match Group > Created, owned, and executed the strategic approach for each account in assigned book of business with the goal to improve client business and unlock opportunities. > Developed yearly account plans for clients, aligning strategies with client objectives and market trends.
Provided regular performance recaps to help...
New York, New York, United StatesClient Experience: Coca-Cola, Indeed.com, Bayer, Citizens Bank & PhRMA Plan Development and Maintenance:
> Formulated paid social strategy ensuring alignment with client objectives and strategies. > Led integration efforts across social media platforms, demonstrating a comprehensive understanding of client businesses. > Presented innovative and business-building social recommendations to clie...