Years of experience: 29

Growth HackerMarketing Director💸 Marketing

Trusted by top professionals

  • Ramsey Lubbat
    NA @NA
    Verified
    I worked with Theresa for 12 years. During that time she proved herself driven and passionate. She was responsible for many of the most creative and effective marketing campaigns, from conception all ...

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Theresa's Career Path
Senior Director, Marketing - Analytics, Database Management & CommunicationNov. 2023 -
Present
VerizonSenior Director, Marketing - Analytics, Database Management & Communication
United StatesData-driven Decision-making • Base Analytics • Marketing Animation & ROI Responsible for identifying growth opportunities across 16 prepaid wireless brands, managing a customer base exceeding 22 million. Lead a cross-functional team of marketers and data scientists, overseeing data analysis, campaign implementation and optimization, customer segmentation, data quality, performance metrics, ...
Director, Marketing - Base Engagement & Lifecycle Marketing Apr. 2019 -
Nov. 2023
VerizonDirector, Marketing - Base Engagement & Lifecycle Marketing
United StatesCRM and CLM Marketing • Personalization • Onboarding • Engage and Retain • Handset Sales Oversaw base management strategy and implementation for Verizon Prepaid's 4 million customer base, generating $2 billion in annual revenue. Cultivated a culture of innovation and continuous improvement, driving substantial enhancements in campaign performance and marketing ROI. Pioneered data-driven CRM ...
Director, Marketing - Fios HomeApr. 2018 -
Apr. 2019
VerizonDirector, Marketing - Fios Home
Sales Strategy & Enablement • Cross-Collaboration and Influence • Segmentation • Product Management Responsible for identifying opportunities and developing marketing strategies to achieve revenue growth for Verizon's Broadband and Television business, with a specific focus on driving top-line growth in the underserved customer segment. Spearheaded the introduction of pay-as-you-go pricing m...

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