Years of experience: 29

Growth HackerMarketing Director💸 Marketing

Trusted by top professionals

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Theresa's Career Path
Senior Director, Marketing - Analytics, Database Management & CommunicationNov. 2023 -
Present
VerizonSenior Director, Marketing - Analytics, Database Management & Communication
United StatesData-driven Decision-making • Base Analytics • Marketing Animation & ROI Responsible for identifying growth opportunities across 16 prepaid wireless brands, managing a customer base exceeding 22 million. Lead a cross-functional team of marketers and data scientists, overseeing data analysis, campaign implementation and optimization, customer segmentation, data quality, performance metrics, ...
Director, Marketing - Base Engagement & Lifecycle Marketing Apr. 2019 -
Nov. 2023
VerizonDirector, Marketing - Base Engagement & Lifecycle Marketing
United StatesCRM and CLM Marketing • Personalization • Onboarding • Engage and Retain • Handset Sales Oversaw base management strategy and implementation for Verizon Prepaid's 4 million customer base, generating $2 billion in annual revenue. Cultivated a culture of innovation and continuous improvement, driving substantial enhancements in campaign performance and marketing ROI. Pioneered data-driven CRM ...
Director, Marketing - Fios HomeApr. 2018 -
Apr. 2019
VerizonDirector, Marketing - Fios Home
Sales Strategy & Enablement • Cross-Collaboration and Influence • Segmentation • Product Management Responsible for identifying opportunities and developing marketing strategies to achieve revenue growth for Verizon's Broadband and Television business, with a specific focus on driving top-line growth in the underserved customer segment. Spearheaded the introduction of pay-as-you-go pricing m...

Theresa's Posts

No responses yet
0