San Francisco Bay AreaVyond, the AI-powered video creation platform, accelerates video creation for enterprise businesses, empowering them to communicate more effectively. Spearheads product launches, drives overall positioning, messaging and thought leadership, formulates GTM strategy, conducts competitive intelligence, directs release marketing, manages sales enablement, and nurtures analyst relations. Guides an...
Jun. 2020 - Jul. 2022
SalesforceDirector of Product Marketing, Media & Entertainment
San Francisco Bay AreaFollowing its complete acquisition by Salesforce, Vlocity, now integrated into Salesforce Industries, led the product marketing initiatives for Media Cloud. This involved a holistic range of responsibilities, covering product positioning and messaging, go-to-market (GTM) strategies, thought leadership, research, sales enablement, customer case studies, and demand generation activities.
Feb. 2020 - May. 2020
VlocityHead of Global Product Marketing, Media & Entertainment
San Francisco Bay AreaLed global product marketing for Vlocity’s 6th and newest vertical, Media & Entertainment. Vlocity, a pioneer in industry cloud solutions developed in partnership with Salesforce, led the way in delivering industry-specific cloud and mobile software. Reported to the GM for Media & Entertainment, played a pivotal role in driving the growth of solutions by overseeing product positioning and mes...