Years of experience: 6

MarketingGrowth HackerMarketing Analytics ManagerASODigital Ads Manager💸 Marketing

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80%
Aurore's Career Path
Paid Marketing Manager 👩🏼‍💻Jan. 2024 -
Jan. 2025
MYMPaid Marketing Manager 👩🏼‍💻
Paris▪️ Acquisition of new users on the platform through social ads, SEA and display campaigns ▪️ Briefing creative teams: iterations of the best videos, marketing messages, seasonal events, brainstorming, benchmarks, etc. ▪️ Monitoring KPIs: CAC, CAC/LTV, CPA, ROAS, Retention, etc.
User Acquisition & Monetization Specialist 📱Feb. 2022 -
Jan. 2024
UbisoftUser Acquisition & Monetization Specialist 📱
Saint-Mandé, Île-de-France, France▪️ Players acquisition with App Installs campaigns : social ads, video networks & SEA ▪️ Ads monetization : waterfall management in ad mediation, ad placements creation,... ▪️ Creative & Playable ads briefs: best videos iterations, marketing wording, seasonality events, brainstorming, benchmarks,... ▪️ Performances monitoring : CPI, ARPDAU, LTV, ROAS, Retention,...
Traffic Manager 👩🏻‍💻Nov. 2021 -
Feb. 2022
VCOMKTraffic Manager 👩🏻‍💻
Paris et périphérie▪️ Marketing strategies recommandations ▪️ Managing SMA & SEA campaigns: app installs, lead generation, conversions, ... ▪️ Performance reporting in Excel & PowerPoint

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