Years of experience: 30

MarketingITConsulting💸 Marketing✔️ ITMarketing Analytics Manager

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Casey's Career Path
Director, AnalyticsApr. 2022 -
Present
MaterialDirector, Analytics
Austin, Texas Metropolitan AreaHired from consulting engagement to take on directorship within Digital Analytics organization focused on product development and delivery for multiple clients including Yamaha Motors, Ring, MD Anderson Cancer Center, US Tennis Association, Presidio National Park, ABM, Chuck E Cheese. • Work with clients to develop measurement plans and define reporting strategies, ensuring technology and eng...
Director, Digital AnalyticsFeb. 2010 -
Mar. 2012
GameStopDirector, Digital Analytics
Irving, TXBrought in by General Manager to move digital business to data-driven decision-making model. Responsible for decision support across all areas of the digital business; including web analytics, social media analysis, A|B testing, customer research, marketing strategies and investment due diligence. Established key performance indicators; created and managed daily, weekly and monthly report sui...
Lead ConsultantAug. 2008 -
Apr. 2022
Passport Analytics LLCLead Consultant
Austin, TXPassport Analytics was founded to help navigate organizations through their sea of data to focus on what truly matters: their business. Passport Analytics has extensive knowledge and expertise in all areas of business analytics as well as in-depth experience solving specific business problems, having been on both the client side as well as the consulting side. Passport Analytics has worked wi...

Casey's Posts

  • 3

    How I can help you

    Offering top-tier Google Tag Manager event tagging, key event designation, and troubleshooting for channel groupings. My mission is to ensure your business is set up for optimal tracking. With my extensive GA4 and GTM experience, I provide custom reporting and dashboards, result-driven optimization suggestions, and two decades of experience in analytics and data-driven guidance.

  • 3

    People I am looking for

    My ideal clients are those in the e-commerce, marketing, and media sectors who are looking for: - Expert Google Analytics 4 implementation and optimization - Customized reporting and dashboard creation - Result-driven optimization recommendations - Extensive experience in data analysis and reporting

  • 3

    Experience & Cases

    I have a proven track record with numerous Fortune 500 companies: - Transitioned multiple businesses to GA4 - Achieved a 20x increase in subscriptions for a national park newsletter through data-driven recommendations - Developed efficient reporting solutions for paid marketing efforts. My past clients include Ralph Lauren, Coach, Stuart Weitzman, La Prairie, BareMinerals, GameStop, Ticketmaster, and MCM.

  • 3

    How to contact

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