Tampa/St. Petersburg, Florida Area- Assisted in leading the rebrand, restrategization & recapitalization of Civilized
- Led content & omnichannel marketing strategy
- Led complete redesign of website on Craft CMS
- Worked with CCO on establishing strategic partnerships such as Tumblr which would be first social platform to allow CBD & cannabis paid ads
- Led email strategy & built automation sequence for marketing & sales fun...
Tampa/St. Petersburg, Florida Area- Developed key strategies for largest agency account to raise brand awareness & drive business growth - Drove strategic direction & tactical execution to align with client’s business goals
- Oversaw media mix, production, brand messaging, & creative execution for: print, broadcast TV, CTV, Outdoor (OOH, GSTV, In-Store POS), Radio, Experiential Marketing, Digital & Special Events - Led the de...