Years of experience: 15

Marketing DirectorEvent Producer💸 MarketingBrand Marketing ManagerCommunications ManagerPR Manager

Trust Score

Highly reliable; strong professional involvement.

70%
Macarena's Career Path
General Brand Director L´oreal Professionnel, Kérastase and MatrixApr. 2021 -
Apr. 2023
L´orealGeneral Brand Director L´oreal Professionnel, Kérastase and Matrix
Buenos Aires- Global direction of PPD Brands; L´oreal Professionnel, Kérastase & Matrix - Development and management of division and brands strategy and adaptation to local market - Responsible for P&L, sales forecast validation and price positioning - Responsible for marketing plan (mix) and portfolio management - Responsible for sell-in (B2B strategy) and sell-out planning and management. Go to market ...
Head of KérastaseMar. 2019 -
Mar. 2021
L´orealHead of Kérastase
ArgentinaDevelopment and management of brand strategy and adaptation to local market Responsible for P&L, sales forecast validation and price positioning Responsible for marketing plan (mix) and portfolio management Responsible for sell-in (B2B strategy) and sell-out planning and management. Go to market plan and implementation. Responsible for education objectives and priorities Responsible for e-com...
Lancôme & Biotherm Group Brand ManagerSep. 2018 -
Mar. 2019
L´orealLancôme & Biotherm Group Brand Manager
ArgentinaDevelopment and management of Polo Beauty Responsible for sell-in and sell-out planning Responsible for P&L Development of marketing strategy and adaptation of supports Development of marketing plan, media , e-commerce (including launch of direct e-commerce), PR and brand image Main Achievements: - Achievement for 1st time #1 (sell out) as brand since launch (+ 20 years) - Génifique as #1 (se...