L´orealGeneral Brand Director L´oreal Professionnel, Kérastase and Matrix
Buenos Aires- Global direction of PPD Brands; L´oreal Professionnel, Kérastase & Matrix
- Development and management of division and brands strategy and adaptation to local market
- Responsible for P&L, sales forecast validation and price positioning
- Responsible for marketing plan (mix) and portfolio management
- Responsible for sell-in (B2B strategy) and sell-out planning and management. Go to market ...
ArgentinaDevelopment and management of brand strategy and adaptation to local market
Responsible for P&L, sales forecast validation and price positioning
Responsible for marketing plan (mix) and portfolio management
Responsible for sell-in (B2B strategy) and sell-out planning and management. Go to market plan and implementation.
Responsible for education objectives and priorities
Responsible for e-com...
ArgentinaDevelopment and management of Polo Beauty
Responsible for sell-in and sell-out planning
Responsible for P&L
Development of marketing strategy and adaptation of supports
Development of marketing plan, media , e-commerce (including launch of
direct e-commerce), PR and brand image
Main Achievements:
- Achievement for 1st time #1 (sell out) as brand since launch (+ 20 years)
- Génifique as #1 (se...