Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Brand Leadership: Managed the top-performing fuel sub-brands in Malaysia, Shell FuelSave and Shell V-Power. - Exemplary Leadership in Fuel Launch: Spearheaded the integrated 360 launch of ‘New + Improved Shell FuelSave’ in Malaysia, outperforming traditional campaigns. Achieved 5% volume growth, 110% volume realization, and 128% margin realization. - Successful Media Launch: Orchestrated th...
Aug. 2018 - Jul. 2021
ShellAPAC Downstream Manager (Regional Business Director), Creative Solutions
Cyberjaya, Selangor, MalaysiaStrategic Business Growth: Drove growth through strategic partnerships and clear roadmaps. Expanded the APAC portfolio by 443% in 2019 and achieved 40% growth in 2020 despite cash preservation directives. Thought Leadership: Demonstrated thought leadership through strategic exercises, leveraging research and foresight. Identified trends and competitive activities, driving substantial business...
Kuala Lumpur, Malaysia- Future Leadership Recognition: Acknowledged as a future leader within J. Walter Thompson APAC. Chosen as the business lead for Nestle Confectionery and Ice Cream, stabilizing the business within 100 days and securing a continued retainer worth over $4M across South-East Asia offices. - Client Relationship and Operational Excellence: Improved appraisal scores by rebuilding client and agency ...