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Years of experience: 17
CopywritingContent WriterEditorMarketingConsultingEntertainment
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Carla's Career Path
May. 2018 -Jun. 2024
HerbalifeDirector, Brand, Creative & Content Strategy
Greater Los Angeles AreaLed brand strategy, creative direction, content management and event video production for Herbalife North America and oversaw mentorship and team development of region’s in-house agency, 368 Creative. • Spearheaded expansion of in-house agency services that enhanced brand experience, strengthened efficiency and improved creative execution by implementing photography / video production and rob...
Jul. 2015 -May. 2018
HerbalifeSr. Manager, Content Strategy North America
Supported various business transformation initiatives and led regional marketing efforts including facility branding, merchandising and content management for corporate websites and printed materials. • Led content strategy and creative execution for implementation of Preferred Member loyalty program and retail verification tools and distributor training, receiving company’s Marketing Initiat...
Jul. 2013 -Dec. 2014
HerbalifeMarketing Manager, North America
Greater Los Angeles AreaDevelop and oversee execution of corporate and regional marketing initiatives and communication campaigns and guide the development and activation of marketing materials and initiatives including videos, apparel, promotional merchandise, facility branding and printed materials