Years of experience: 24

United States💸 MarketingCommunication Designer🐦 Design🧮 EducationCommunications Manager

Trust Score

Highly reliable; strong professional involvement.

70%
Matthew's Career Path
Director Of Enrollment Management, Medical Education, Graduate StudiesNov. 2020 -
Jan. 2024
University of MiamiDirector Of Enrollment Management, Medical Education, Graduate Studies
Miami, Florida, United States · HybridSpearheaded the design and launch of a comprehensive new website, enhancing user experience and accessibility, which contributed to a 60% increase in master’s program enrollments. Produced 28 recruitment videos, significantly elevating the marketing strategy and showcasing the institution's value proposition effectively. Developed and designed a graduate programs viewbook for print and digita...
Associate Director, Admissions, Marketing & Recruitment, Office of Graduate StudiesMar. 2015 -
Nov. 2020
University of MiamiAssociate Director, Admissions, Marketing & Recruitment, Office of Graduate Studies
Miami/Fort Lauderdale AreaDeveloped comprehensive marketing initiatives across multiple platforms, enhancing brand visibility and student engagement. Redesigned the graduate studies website, resulting in a marked improvement in digital presence and user engagement. Launched the BiomedCAS application service, integrating it with university systems, which streamlined admissions processes and expanded the student pool.
Director of Admissions, Public Health SciencesNov. 2011 -
Feb. 2015
University of MiamiDirector of Admissions, Public Health Sciences
Miami/Fort Lauderdale AreaDoubled Master of Public Health enrollments within three years by leading strategic oversight in admissions and recruitment. Implemented Salesforce for strategic communications, significantly enhancing engagement and conversion rates. Played a key role in the development and launch of the SOPHAS common application system, improving operational efficiency and diversity of the student pool.