Years of experience: 12

Customer ResearcherConsulting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Katrina's Career Path
Head of Strategic InsightsNov. 2025 -
Present
SummerHead of Strategic Insights
Greater London, England, United KingdomI lead the strategic insight practice, translating complex consumer, cultural and market signals into clear, actionable direction for luxury and lifestyle brands. My work focuses on helping businesses understand their audiences and competitive landscape, strengthen brand positioning, and unlock sustainable growth through culturally relevant, meaningful connections — informing strategy across ...
Global Head of Consumer Research & InsightsJan. 2020 -
Aug. 2025
YOOX NET-A-PORTERGlobal Head of Consumer Research & Insights
London, England, United Kingdom• Advised C-Suite and senior leaders through clear, actionable storytelling that turned complex insights into customer-focused strategies and commercial growth • Led a senior research and insights team across NET-A-PORTER, MR PORTER, THE OUTNET and YOOX, shaping strategy through consumer and market understanding, highlighting opportunities and risks, and guiding prioritisation of initiatives ...
Customer Insight ManagerSep. 2017 -
Jan. 2020
YOOX NET-A-PORTER GROUPCustomer Insight Manager
•Established insight function for YOOX to support transformation from transactional to customer-centric brand •Scaled insight function for THE OUTNET enabling brand repositioning, market localization, and private label growth •Designed and embedded group-wide luxury consumer segmentation model

Katrina's Posts

  • 2

    How I can help you

    With a decade in luxury, I guide brands through growth, using insights to turn thinking into action. I translate complex consumer insight into strategy ensuring brands create engaging worlds for their audiences. 

  • 2

    People I am looking for

    Start ups and small/ medium sized consumer brands in the premium and luxury sector across fashion, hospitality and lifestyle 

  • 2

    Experience & Cases

    • 10+ years leading Consumer Insight at Yoox Net-a-porter Group (luxury e-commerce leader) • Shaping strategy through consumer and market understanding, highlighting opportunities and risks, and guiding prioritisation of initiatives to strengthen consumer engagement

  • 2

    Consumer Insights & Market Research (Quantitative & Qualitative) | Consumer Segmentation | Brand Health Tracking | Customer Experience (CX) Tracking | Competitive Intelligence | Strategic Insight for Brand and Creative Strategy + Proposition Design | Executive Advisory 

  • 2

    How to contact

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