Gerardo's Posts
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Years of experience: 6+
Team LeadershipUser ExperienceBrand ManagementMarket ResearchCustomer ExperienceDigital Transformation
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Gerardo's Career Path
Apr. 2022 -Present
VMLGroup Director, Customer Engagement (Content, CRM, MarTech)
Chicago, Illinois, United States ยท HybridEmpowered digital innovation and multi-year transformation initiatives for top B2C clients with data-driven and human centric strategies, achieving business metrics through personalized omnichannel experiences. โ ๐๐ฑ๐๐ถ๐น | ๐๐ฎ๐๐ฎ ๐ฎ๐ป๐ฑ ๐๐ผ๐ป๐๐ฒ๐ป๐: Developed and executed data-driven content strategies to capture valuable zero party data, resulting in 5,000+ new subscriptions.
โ ๐๐ผ๏ฟฝ...
Jan. 2016 -Mar. 2022
GuidehouseDirector of Digital Experience
Chicago, Illinois, United States ยท HybridEstablished, led, and mentored a global team of 14 digital experts across web, UX design, content, campaigns, data, SEO, MarTech, and lead-gen with a focus on optimizing a $4M digital budget. โ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐จ๐ซ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Led 3 website redesigns, through customer research, personas, journey maps, user testing, and design thinking, yielding a 25% lift in website traffic and conversio...
Jun. 2014 -Jan. 2016
AccentureGlobal Web Experience Lead
Chicago, Illinois, United States ยท On-siteLed the strategic vision for the global launch of accenture.com in 70 countries, defining project objectives, scope, web strategy, and supervising the transition and communication process to support revenue growth. โ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Defined strategy, UI/UX, roadmaps, KPIs, and plan for global rollout in 12 languages.
โ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Directed 38 global agencies and 70 ...