Years of experience: 11

Document ProcessorTableauPowerBIProduct ManagerData ScientistData Analyst

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Shelby's Career Path
Data Analytics ManagerDec. 2024 -
Present
Panasonic North AmericaData Analytics Manager
Sr. Strategist Global Product CommercializationAug. 2022 -
Jun. 2024
Indeed.comSr. Strategist Global Product Commercialization
Designed and executed go-to-market strategy for complex software product enhancements within the product ecosystem. Discovered customer problems through self initiated discovery sessions with clients and quantitative extrapolation. Worked cross functionally across marketing, product, product research, user research, customer service and sales teams to influence product strategy. Developed pro...
Marketing Brand Strategy and Launch Management SupervisorSep. 2021 -
Jun. 2022
Mercedes-Benz USAMarketing Brand Strategy and Launch Management Supervisor
Designed and implemented effective product launch strategy of the overall brand as well as new vehicle products to achieve KPIs. Conducted competitive research to establish go-to-market strategies. Ensured adherence to regulatory standards. Nurtured and strengthened vendor relations. Led the strategic execution of new vehicles and overall brand initiatives across media, experiential, and digi...

Shelby's Posts

  • How I can help you

    Tasks & Advantages: - Define product roadmaps - Launch expertise: physical to cloud - Data analytics to target customers - Global & local launch experience

  • People I am looking for

    Ideal Clients: - All business sizes - Aim for successful product traction - Early-stage collaboration

  • Experience & Cases

    Achievements: - Boosted platform use by 22% with Fortune 50 clients - Increased brand awareness by 18% in 30 days Clients: Indeed, Mercedes, VW

  • How to contact

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