Carly's Posts
No responses yet
1
Years of experience: 6+
Campaign ManagementTeam LeadershipLinkedInInstagramDigital MarketingBrand Management
Trusted by top professionals
Trust Score
Exceptionally trusted; proven professional excellence.
Carly's Career Path
Jan. 2022 -Present
Triumph Financial, Inc.SVP, Director of Marketing Operations | Content Marketing | GTM | Demand Generation
Led the execution of an enterprise rebranding project, growing brand identity and market visibility; strategically positioned the company as a dominant force in the financial technology sector. Streamlined Marketing Operations team, orchestrating cross-functional collaboration, optimizing workflows, and managing a $2M MarTech budget to achieve an increase in ROI through targeted campaigns and...
Nov. 2020 -Jan. 2022
Triumph Financial, Inc.VP, Creative and Marketing Operations Manager | Content | Project Management | Creative Direction
On-siteEstablished Triumph Financial's marketing operations team, strategically assembling a team to optimize workflows, streamline processes, and drive operational excellence in support of marketing initiatives. Partnered with compliance, legal, and risk teams to ensure marketing operations adhered to industry regulations and standards, resulting in decreased compliance-related issues and reduced l...
Dec. 2018 -Nov. 2020
TriumphPayAVP, Marketing Manager | Brand Management | Social Media | Content Marketing
Dallas, Texas, United States · On-siteOwned comprehensive go-to-market strategy for TriumphPay's payment portal, defining brand pillars, crafting messaging, and strategically positioning the product within the industry; directly contributed to growing monthly active users. Delivered robust multi-channel marketing strategy, incorporating social media, search marketing, email marketing, and display advertising, resulting in increas...