Years of experience: 20

Marketing Analytics ManagerBusiness OwnerBrand Marketing ManagerCommunications ManagerMarketing DirectorCMO

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Santiago's Career Path
OwnerOct. 2020 -
Present
Off We Go SASOwner
Colombia
District Sales ManagerFeb. 2016 -
May. 2020
BRPDistrict Sales Manager
South AmericaConsistently surpassed regional sales performance and revenue goals in strategic leadership, relationship building, and sales of recreational vehicles and products throughout challenging South American markets. Generated $32M USD in annual sales and drove sold double-digit growth for 4 consecutive years. Built, trained, and coached team of top-performing distributors towards successful market...
Marketing Director & Public RelationssDec. 2014 -
Feb. 2016
Cerescos SASMarketing Director & Public Relationss
ColombiaGenerated $20M USD revenue. Increased annual sales of Masglo by 53% and Admiss by 20%. Planned, coordinated launch, and tracked performance of consumer-focused marketing and public relations campaigns for various nail polish brands including Masglo and Admiss. Operated as lead strategist and primary liaison for creative, PR, and communications agencies throughout campaign development, launch,...

Santiago's Posts

  • 3

    About

    I empower OEMs, distributors, and B2B fleets to transform demand into revenue in Colombia and LATAM. With expertise in powersports, heavy-duty trucking, and premium EV brands, I leverage automation tools like HubSpot, WhatsApp, and AI for seamless operations.

  • 3

    What you need to succeed

    Seeking a cofounder with a growth mindset for a mid-size, family-owned business. You should have deep CRM and automation expertise, a knack for aligning teams, and the ability to drive measurable growth. Familiarity with LATAM markets and automotive/EV sectors is crucial.

  • 3

    Additional Slide

    You should excel in consultative selling, executive storytelling, and stakeholder alignment. Strong leadership, cross-cultural communication, and operational discipline are key. Proficiency in HubSpot, n8n, WhatsApp API, and advanced analytics tools will drive success.

  • 3

    How to contact

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