Years of experience: 16
MexicoCommentatorInfluencerModel📝 Influencer or Blogger👍 Sales & BizDev
Trust Score
Exceptionally trusted; proven professional excellence.
Tania's Career Path
Jun. 2020 -Present
ContinentalCommunications Manager
Área metropolitana de Ciudad de MéxicoAs a seasoned communications leader with expertise in branding, omnichannel and trade marketing strategy, I spearhead comprehensive communication strategies. With a focus on enhancing B2B/B2C engagement and supporting business objectives, I oversee both internal and external integrated communication initiatives across all divisions and brands. In my role, I manage various external communicati...
Nov. 2014 -Feb. 2018
PRODECON MéxicoConsultora de Comunicación y Medios
Mexico CityManaging brand services by developing and executing brand awareness strategies for mass campaigns (ATL/BTL). Create new communication strategies Off & On Media and media innovation that help the business goals. Consumer insights, research and trends. Negotiation and buying media space. Responsible for drive market growth. Leading teamwork. Monitoring evaluating and optimizing campaigns. ROI m...
Oct. 2010 -Oct. 2014
Quala S.A.Channel Trade Manager TAT
Toluca y alrededores, MéxicoResponsible for promoting and accelerating the consumption and sales. Identifying consumer needs in the traditional channel. Implementing BTL and direct marketing strategies. Developing strategies “Go to Market” and ensuring their commercial execution success. On premise strategy and POP advertising development. Support development of tiered product marketing mix by affiliate to ensure local ...