Years of experience: 29

Startup FounderExecutive CoachSales & BizDevConsultingEducationFounder

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Liezel's Career Path
Managing ExecutiveApr. 2020 -
Present
ExofuturesManaging Executive
South Africa, JohannesburgAt ExoFutures, I lead initiatives that empower enterprises and communities across Africa to achieve sustainable impact. By leveraging AI-driven experimentation and our proprietary "The Right Impact" framework, we guide organizations in aligning their core purposes with actionable strategies that foster growth and resilience. Our services include strategic consulting, coaching, and on-the-grou...
Transforming organisations for a digital future | Chief Customer Acquisition OfficerJun. 2016 -
Mar. 2020
ExoSystemsTransforming organisations for a digital future | Chief Customer Acquisition Officer
South Africa, JohannesburgAs the Chief Customer Acquisition Officer at ExoSystems, I spearheaded new sales and business development strategies, focusing on expanding our client base and driving revenue growth. Leveraging our expertise in OutSystems' low-code platform, I led initiatives to modernize legacy systems and accelerate digital transformation for enterprises across Africa. By implementing innovative customer a...
People and Business Transformer | Entrepreneur | EnablerNov. 2008 -
Present
Liezel van RooyenPeople and Business Transformer | Entrepreneur | Enabler
South Africa, BoksburgI specialize in helping organizations validate business and product ideas quickly and cost-effectively, enabling data-driven decisions that minimize risks and maximize returns. By fostering a culture of experimentation, I guide businesses to embrace calculated risks, leverage exponential technologies, and integrate AI to optimize strategies for growth and innovation. I develop scalable strate...

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