Years of experience: 16

Content WriterCopywritingStartup FounderMarketingUnited StatesInfluencer

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Sunny's Career Path
JournalistJun. 2025 -
Present
Stab MagJournalist
United States, San DiegoI write long-form, investigative surf journalism for Stab Magazine. My beat sits somewhere between surf culture, politics, and the things no one else wants to touch. From banned athletes to busted events to behind-the-scenes fallout most people never hear about, I dig into the stories that complicate the narrative.
Copy & editorial leadFeb. 2025 -
Present
Surf Abu DhabiCopy & editorial lead
United Arab EmiratesLeading copy and brand voice for the Middle East's first premium surf destination. I'm repositioning how we show up - moving away from wavepool messaging to establish Surf Abu Dhabi as a legitimate alternative to the Maldives, Indo, and other bucket-list surf trips. My work covers web, brand messaging, and content strategy across all customer touchpoints.
Copy & editorial leadJun. 2024 -
Present
ampfitCopy & editorial lead
United StatesLeading all brand messaging, content strategy, and editorial direction for amp. I shape how we communicate across every touchpoint—from product positioning and marketing campaigns to in-app content and brand guidelines. My work translates complex fitness technology into clear, purposeful language that respects our audience's intelligence while making strength training feel accessible and huma...

Sunny's Posts

  • 14

    About

    I'm a content & brand marketing expert, writer, and brand storyteller with a track record of working with some of the biggest, brightest, and boldest brands & companies in various content marketing, marketing executive & writing positions. Some were corporate, some were not.

  • 14

    Cases & Experiences

    My portfolio comprises over 50+ satisfied clients, featuring prominent names such as Billabong, Volcom, Firewire, Airbnb, Nescafé, Nike, and New Balance. These collaborations highlight my expertise and commitment to delivering high-impact, story-driven content marketing.

  • 14

    Work Order

    My services pivot around story-led brand communications and content marketing. I help businesses craft compelling narratives, enhance brand visibility, engage the target audience, and drive brand loyalty.

  • 14

    How to contact

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