Years of experience: 6+

MarketingMarketing Analytics ManagerUnited StatesEmail Marketing ManagerGrowth HackerDigital Ads Manager

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Sarah's Career Path
Director of Marketing - North AmericaMar. 2023 -
Jan. 2024
LatitudeDirector of Marketing - North America
New York, New York, United States ยท Remote๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ | ๐…๐ข๐ง๐š๐ง๐œ๐ž โ€ข Spearheaded a brand awareness campaign that drove a 40% increase in market share across North America, whilst mentoring global marketing personnel towards achieving a 20% boost in brand recognition across social media and traditional PR/Media channels. โ€ข Orchestrated a seamless transition through a significant company merger, securing a 15% increase in ...
Regional Marketing Director- Middle East & AfricaJun. 2021 -
Jul. 2023
RIF TRUSTRegional Marketing Director- Middle East & Africa
Dubai, United Arab Emirates ยท Hybrid๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ | ๐…๐ข๐ง๐š๐ง๐œ๐ž โ€ข Operating as a marketing agency with my team for more than 22 global pistons and multiple business units, I fostered a performance-driven culture, achieving a 40% improvement in team productivity and project delivery timelines with internal teams and external agencies. I facilitated a department-wide transition from the traditional waterfall approach to...
Head of Content and Communications Jan. 2021 -
May. 2021
Savory & PartnersHead of Content and Communications
Dubai, United Arab Emirates๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ | ๐…๐ข๐ง๐š๐ง๐œ๐ž โ€ข Orchestrated a 25% ROI improvement through optimized online advertising campaigns via Google AdWords and Facebook by implementing a full-funnel content approach. โ€ข Developed crisis communication plans, ensuring brand integrity and stakeholder confidence during critical business junctures. โ€ข Mentored a creative team of five, nurturing a culture of innova...

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