Chicago, Illinois, United States• Foster client relationships to ensure campaigns are launched promptly with effective communication and management of procedures, timelines, and assets • Manage 30 multi-platform media campaigns simultaneously using Salesforce, Jira, and Sharepoint in collaboration with creative, finance, sales, and data analytics, serving as liaison across teams • Successfully launched over 40 Display and s...
• Led cross-functional teams in managing scope, budget, deliverables, and timelines for pharmaceutical campaigns, increasing project efficiency to achieve a $1.8 million cost reduction over 2 years
• Employed Jira, Confluence, and Smartsheets to monitor and adjust campaign execution in real-time, enhancing collaborative documentation and execution efficacy
• Developed a richer omni-channel us...
Chicago, Illinois, United States• Managed and optimized high-volume integrated marketing campaigns across paid search and social using Google Campaign Manager, focusing on attribution modeling to enhance media buying strategies
• Executed paid search and social media strategies centered on the customer experience to achieve organizational goals, utilizing audience targeting, content planning, and campaign optimization
• Use...