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Years of experience: 6+
Digital MarketingCustomer Data ManagementLinkedInHubspotBrand ManagementData Analytics
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Highly reliable; strong professional involvement.
Patrice's Career Path
Jul. 2022 -Apr. 2023
GEON Performance SolutionsSenior Manager Demand Generation
● Implemented winning digital marketing and demand generation strategy that resulted in $2.4 Million in Closed-Won Revenue, an ROI of $4.88 (2022) and an $17+M pipeline (2023)
● New website resulting in +39% Y-o-Y growth in website visits, 310 leads (2H 2022) and Organic Search traffic +6% Y-o-Y
● Via HubSpot Marketing Hub activated social media marketing strategy generating 600 posts, 6,000 ...
Jan. 2021 -Jul. 2022
GEON Performance SolutionsSenior Manager, Digital Marketing
• Implemented HubSpot Enterprise full stack which allowed us to execute social media marketing, bring email marketing in house and host a site redesigned for lead generation
• Developed and implemented social media strategy and “Social Media Ambassador” training program
• Developed five buyer personas by strategic market to support website, content marketing and demand generation • Implemente...
Jun. 2018 -Jan. 2021
ChromaScapeDirector of Marketing
• Launched corporate brand refresh to reposition the go-to-market strategy from product-centric messaging to audience-focused, challenge/opportunity positioning • Redesigned easy-to-use CRM system to activate the sales process using data, providing visibility into sales effectiveness that did not previously exist • Launched new useable website (chromascape.com), transitioning from an online b...