Years of experience: 20

Email Marketing ManagerGrowth HackerDigital Ads ManagerMarketingMarketing DirectorInfluencer Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Marica's Career Path
Responsabile marketing operativoMar. 2023 -
Present
Nicolaus SpAResponsabile marketing operativo
Digital marketing managerJan. 2020 -
Jan. 2023
Nicolaus SpADigital marketing manager
• Redazione del digital marketing plan annuale con definizione di obiettivi SMART e KPI. Definizione budget, fornitori e tool digitali • Definizione roadmap per l’adoption di Marketing Cloud e strategie di marketing automation • Supervisione e coordinamento strategie di performance marketing (Google Ads, Meta Ads, Programmatic) e di SEO, di content marketing e SMM • Coordinamento progetti di ...
Digital Marketing ManagerJan. 2018 -
Dec. 2019
Gemanco SpaDigital Marketing Manager
• Definizione strategie e obiettivi di marketing digitale tailor-made per ciascun brand e ciascun mercato con opportuno mix tra SEM, SMM ed email marketing • Definizione Personalità di brand, ToV, Buyer personas per ogni marchio • Ottimizzazione di tutti gli owned media e set-up nuovi strumenti di community management

Marica's Posts

  • How I can help you

    Strategic Marketing & Planning: Craft annual plans with SMART goals, manage full-funnel strategies, and optimize budgets. Digital Execution: Oversee media, SEO, and social strategies. Brand Management: Define identity and ensure coherence. CRM & Data: Enhance intelligence and reporting. Team Management: Coordinate teams and projects. Communication: Lead corporate events and ATL ads. Education: Train marketing teams.

  • People I am looking for

    • Strategic thinker with hands-on execution • Expertise in B2C and B2B tourism marketing • Balance branding and performance • Data-driven methodologies • Cross-functional team management • Strong training background • Simplify complex strategies • Advocate for sustainable marketing

  • Experience & Cases

    • Boosted B2C revenue by 43% with full-funnel strategy • Increased B2B sales portal adoption by 60%+ • Multiplied online revenue by 6x in 2 years • Clients: Promove Demolition, Grotte di Castellana, Natfood, Alfrus, Jeannot, Gruppo Cvit, Oliveti d’Italia, Casa Midì, Terre di San Vito, Coppi, Dire Straits Legacy, Rimbamband, Comune di Bari, ITA Trade Agency, Centurion Bet

  • How to contact

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