Years of experience: 6+
United StatesEmail Marketing ManagerGrowth HackerHead of Growth💸 MarketingMarketing Director
Trust Score
Highly reliable; strong professional involvement.
André's Career Path
Jul. 2019 -Present
CRI GeneticsDirector, Email & Product Marketing
Los Angeles, California, United StatesCRI Genetics, a consumer DNA testing firm, empowers individuals with genetic insights for lifestyle changes. As Director of Email & Product Marketing, I lead strategic initiatives to enhance our market position through split testing, market research, competitive analysis, product messaging, go-to-market strategy, cross-functional collaboration, lead capture and conversion, customer retention,...
Apr. 2018 -Jul. 2019
CRI GeneticsProject Manager, Marketing Operations
Los Angeles, California, United StatesThe departure of the Executive Marketing Director in March 2018 left a void with big shoes to fill. Given my proven reliability balancing dozens of assignments and my familiarity with the processes and systems in place, I was asked to take on more of a leadership role in the Marketing department. Duties & Accomplishments: • Managed cross-functional team of 5 copywriters, 4 designer/developers...
Apr. 2016 -Apr. 2018
CRI GeneticsSenior Copywriter
Los Angeles, CaliforniaIn Spring 2016, I faced a once-in-a-lifetime opportunity that launched my life and career in an unexpected direction… After I wrote a couple blogs for a startup in Los Angeles, they wanted to hire me full-time. Duties & Accomplishments: • Rewrote an entire sales funnel that increased average order value by 155%. • Routinely won A/B tests of copy by 15% or more, with many over 20%. One A/B tes...