Years of experience: 11
Investment Management💸 Marketing✔️ IT👍 Sales & BizDevProduct DesignerUX/UI Designer
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Marina's Career Path
Jan. 2023 -Present
Guide InvestimentosCustomer Experience (CX) Coordinator
São Paulo, Brazil- Directed co-creation workshops, architecting solutions that maximize user engagement and ROI in the digital domain.
- Established a robust UX Metrics System, optimizing user experiences and decision-making processes across asset management platforms.
- Championed user-centric service design principles, ensuring their seamless integration in financial applications.
- Led cross-functional tea...
Jun. 2021 -Jan. 2023
Guide InvestimentosSenior Product Designer
São Paulo, Brazil- Developed comprehensive user journey maps, aligning platform interfaces with diverse business areas and supporting key investment objectives.
- Engineered high-fidelity prototypes, expediting the design-to-launch process for trading and financial tools.
- Collaborated with TI architecture and developers to create a Design System, ensuring consistent and compliant user interfaces across solu...
Apr. 2020 -Jun. 2021
Ogilvy BrasilUX Designer
São Paulo, Brazil- Conducted comprehensive UX analysis for existing digital products, implementing industry best practices.
- Engineered new website architecture, enhancing both UX and UI elements.
- Collaborated with the agency's Head of Art and Innovation to translate brand design visions into web-appropriate formats.
- Partnered with SEO experts to optimize website visibility and reach.
- Liaised with deve...