Years of experience: 22
🧑💼 C-level ExecutiveInfluencer Marketing ManagerInfluencer💸 MarketingGrowth Hacker📝 Influencer or Blogger
Trust Score
Exceptionally trusted; proven professional excellence.
Carla's Career Path
Sep. 2021 -Present
Coty@CDO Global VP Content, Commerce & Communities
Paris, Île-de-France, FranceSpearheading content transformation initiatives within the Chief Digital Officer team at Coty, I am driving impactful changes that optimize business outcomes. Leading a team of expert digital 360 project managers, I orchestrate seamless coordination with all brand teams and across markets (40 brands, +20 markets), enhancing the timeliness, relevance, and volume of 360 content for e-commerce a...
Nov. 2019 -Sep. 2021
L'Oréal@CDO Global Content, Social commerce & New platforms Director
Paris, Île-de-France, FranceLeading content-commerce strategies across L'Oréal divisions, brands, and markets, I piloted innovative approaches with a keen focus on emerging social platforms and creator-based influence, both in the western markets and in China. Pioneering new paradigms in digital engagement, my role fostered brand success through cutting-edge content and social commerce strategies.
Jun. 2018 -Nov. 2019
L'OréalCMO @House 99
FranceAs the Global Marketing lead for L'Oréal's innovative start-up, House 99, I orchestrated dynamic strategies and developments for global and Asia-specific markets. My role encompassed the end-to-end spectrum—from conceiving and launching new products and 360 campaigns to shaping digital business models, e-commerce profitability, and impactful communications. Agile workflows and innovation were...