Years of experience: 15
AdvisorChanel ManagerConsultingEngagement ManagerSales & BizDevCommunications Manager
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Victoria's Career Path
May. 2024 -Present
FreelanceGrowth Marketing and Branding Advisor
My goal is to empower businesses to elevate their marketing strategies and achieve sustainable growth through tailored consulting services that blend creativity with strategic thinking. I help brands navigate the complexities of their markets and achieve sustainable success.
• I enjoy solving complex brand and business problems.
• I’m driven by constant challenges.
• I love working collaborat...
Nov. 2021 -Apr. 2024
PepsiCoDigital Marketing | Consumer 1P Data & Engagement Strategy Sr. Manager for LATAM
Defined & Implemented the strategy for acquisition, acceleration & activation of consumer 1st party data across LatAm Foods & Beverages businesses, preparing the company for a Cookie-less world. Built for the first time ever within PepsiCo LatAm, a hole CRM ecosystem that includes the direct connections with consumers in our database. E.g.: consumer engagement platforms web & App based, email...
Mar. 2021 -Dec. 2021
PepsiCoSnack Mixes & Protein Snacks Marketing Manager Regional
South America, Central America & CaribbeanLeader of De Todito Mixes brand strategy - third mega snack brand in the region- & New Protein Snack brand. Responsible of strategy application into brand plans, brand positioning and go-to-market strategies assuring the right portfolio VALUE Role & Contribution for Business Results. Owner of portfolio strategy, innovation, brand communications, activations, VIS ID, packaging for white spaces...