Years of experience: 20
Chanel ManagerCustomer Success ManagerMarketing DirectorCBDOHead of GrowthBusiness Development Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Brenda's Career Path
Jan. 2020 -Dec. 2023
DanoneNational Sales Director - Food Channel (full portolio)
São Paulo, BrasilResponsible for implementing the commercial and category strategy across Key Account, Cash & Carry, Modern Trade, Distributors, and Food Service channels, representing 50% of the Company's revenue. Leading 70 commercial managers and 1000 merchandising promoters, with 4 direct reports, overseeing sales, P&L management, category development, and customer relationships. Reporting to the Sales Vi...
Jan. 2019 -Jan. 2020
DanoneHead of e-Commerce & Trade Marketing (Baby & Specialized Nutrition)
São Paulo, BrasilCommercial leader of the e-Commerce channel, responsible for defining and implementing the online sales strategy, managing the company's own website (D2C), and prospecting and selling to pure-play customers. Trade marketing area leader, responsible for trade and shopper marketing besides category management for Danone's Nutrition BU. Leading 15 people and reporting to the Sales Vice President...
Nov. 2016 -Dec. 2018
DanoneSales Executive Manager – Pharma Channel (Baby Nutrition)
São Paulo, São PauloChannel head for Distributors Brazil and Commercial Leader of São Paulo and Rio de Janeiro Regions, focusing on the pharmaceutical retail sector. Team leader of 50 people, reporting to the Commercial Director.
• Redefined the channel strategy, ensuring results delivery for the Infant Nutrition portfolio, which grew an average of 20% annually during the period.
• Identified the opportunity and...