Years of experience: 17
CopywritingCopywriterContent WriterMarketingBrand Marketing ManagerBusiness Owner
Trust Score
Exceptionally trusted; proven professional excellence.
Lisa's Career Path
Jan. 2023 -Dec. 2024
Nexstar Media Group, Inc.VP of Research
New York, New York, United StatesCollaborated to deliver audience research, develop estimates and advanced segmentation supporting $30M in programming investment and $391M in ad revenue. Championed cross-platform measurement, leveraging tools like Nielsen, VideoAmp, and iSpotTV to enhance understanding of audience engagement. Centralized research operations, creating a hub accessed by 5,000+ stakeholders quarterly, and autho...
Jan. 2021 -Jan. 2022
VideoAmpVice President, Insights & Analytics
New York City Metropolitan AreaTransformed complex TV and digital viewership data into visual tools for leading brands including Paramount and Omnicom. Built scalable dashboards and presented at top industry events, strengthening VideoAmp's brand as a measurement innovator. Created a data-backed case study on BET Awards featured in a Video Ad Bureau (VAB) showcase, spoke at Beet Retreat & BIA Podcast to champion client ado...
Jan. 2019 -Jan. 2021
CBS CorporationDirector of Research » Consumer Insights | Audience Measurement | Data Analysis
New York, New York, United StatesCreated and executed consumer insights strategies for major events, integrating qualitative and quantitative data supporting CBS initiatives. Produced actionable analyses on ad effectiveness and audience behavior. Introduced social sentiment tracking to optimize content launches, and partnered with cross-functional teams to refine brand messaging. Insights directly influenced CBS show positio...