Years of experience: 6+
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Warren's Career Path
Jan. 2023 -Present
Home of PerformanceDigital Strategy Director
Dubai, United Arab Emirates · HybridHOP is an award winning, full service digital marketing agency with offices in UAE, KSA and Sri Lanka. I lead the Paid Marketing, SEO, Social Media and Design teams to deliver results for our clients in a variety of industries such as eCommerce, healthcare, FMCG, fitness, Qcommerce and business services. Successfully led the implementation of Asana across all teams and installed new workflows...
Sep. 2020 -Dec. 2022
Dubaipetfood.com (The Pet Shop LLC)Chief Marketing Officer
Dubai, United Arab EmiratesThe Pet Shop is the largest pet speciality retail group in the GCC with a high volume e-commerce unit, shopping App, 6 retail locations, various pet services and B2B distribution of 30 global brands. Responsible for overall revenue, eCommerce P&L, marketing strategy and implementation, brand development, new product launches, omnichannel retail integration and business lead for digital projec...
Mar. 2017 -Aug. 2020
SilvertreebrandsChief Marketing Officer - eCommerce
Cape Town Area, South AfricaSilvertree Brands (ST) is the leading niche eCommerce and omnichannel player in South Africa with a strong focus on technology. ST's portfolio of companies includes industry-leading power brands such as Faithful to Nature, Pet Heaven, UCOOK and SKOON., with both B2C and B2B verticals. The role was focused on leading the marketing strategy, execution and technical product lead for Faithful to ...