Years of experience: 24

South AfricaStartup FounderMarketingIT🐦 DesignConsulting

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    Lesley F
    Scrum master and agile coach
    Verified
    Working with Liezel has been an incredible experience. She has an exceptional ability to take complex products and processes and distill them into a streamlined, easy-to-understand client experience. ...

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Liezel's Career Path
Client experience and marketing consultantAug. 2024 -
Present
Abacus Insurance LimitedClient experience and marketing consultant
City of Cape Town, Western Cape, South Africa
Metropolitan Business Transformation & Strategic Implementation SpecialistJun. 2023 -
Apr. 2024
Momentum Metropolitan Holdings LimitedMetropolitan Business Transformation & Strategic Implementation Specialist
Cape Town, Western Cape, South AfricaThe strategic implementation role was established to drive implementation and streamline the hand-off between the build and implementation teams within the business. This was an area where we observed major inefficiencies. After developing a business architecture, the full value chain was re-evaluated, and resource planning was done to support the new execution framework. As a strategic imple...
Metropolitan GetUp: Client Experience and Digital Direct Portfolio LeadJul. 2019 -
Jun. 2023
Momentum Metropolitan Holdings LimitedMetropolitan GetUp: Client Experience and Digital Direct Portfolio Lead
Cape Town Area, South AfricaMetropolitan GetUp was a digital full-value-chain startup that was formed in July 2019 and commenced business in January 2020. Our aim was to help digitally savvy South Africans get into the driving seat by taking control of their finances with the support of a digital coach. The business was openly architected, enabling both the integration of partner components as well as the potential re-u...

Liezel's Posts

  • How I can help you

    I assist in crafting customer journeys, designing intuitive user interfaces, and developing impactful marketing campaigns. With 20 years in financial services, I've led successful product launches and marketing initiatives.

  • People I am looking for

    Seeking partnerships with businesses of any size to enhance offerings. I provide expertise in refining campaigns and product designs, guiding internal teams to success.

  • Experience & Cases

    Achievements: - First user-friendly insurance contract - Streamlined funeral policy sales via chatbot - 3000+ advisers trained in national roadshows Previous Clients: - Odyssey - Metropolitan Life - Abacus

  • How to contact

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