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Years of experience: 16
Brand StrategyDigital MarketingUnited StatesGrowth HackerHead of Growth💸 Marketing
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Surayyah's Career Path
Nov. 2019 -Present
AICPASr. Director, Marketing
Durham, NCServes on Marketing Leadership Team, responsible for strategic development and implementing integrated, multichannel initiatives across online resources globally. Own the holistic digital strategies, journeys, and GTM experience position across full audience funnel. Develop strategies and tactics to increase brand & portfolio exposure, drive on-line sales, improve UX, generate new leads; Mana...
May. 2015 -Nov. 2019
Reynolds American, Inc.Sr. Manager- Brand Strategy, Consumer Marketing, ECommerce
Drive commercialization GTM strategies across marketing channels to communicate brand proposition and effectively position products in competitive market. Develop eCommerce and customer-first solutions to deliver performance and meet revenue objectives. Lead audience volume and revenue growth initiatives, utilizing integrative campaigns. Cross-functional team and external agency & vendor mana...
Nov. 2013 -May. 2015
Kayser-Roth CorporationSr. Manager/Director, Digital Marketing+ECommerce
Greensboro/Winston-Salem, North Carolina AreaDeveloped and implemented digital & eCommerce strategies and for HUE and No nonsense fashion brands. Managed budget forecasts and product assortments for eCommerce business. Ushered in new Ecommerce Platform (ECP) brand sites to increase YOY revenue in B2C and B2B environment. Managed external agencies and vendor relationships to research, test, and optimize campaigns across channels (SEO/SEM...