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Years of experience: 14
Marketing Director💸 MarketingCreative ProducerCopywriter🐦 DesignCommunication Designer
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Highly reliable; strong professional involvement.
Sebastián's Career Path
Jun. 2021 -Present
Spradling GroupHead Of Central Marketing & Communications
Definition of global brand strategy, development of sustainable communications (ESG standards) and digital campaigns on paid, owned and earned media; Product launches (coated fabrics and complementary goods) in Europe, US, Mexico, Latam. Storytelling, Video content, Emailing marketing, SEO, Podcasts. Alignment and positioning of the sustainability marketing strategy ( environment, sustainable...
Sep. 2018 -Mar. 2021
Itaú ColombiaBrand & Media Leader
Responsible for the brand positioning of Itaú in Colombia. Leader of brand content and social media ecosystem (organic and paid) and marketing and customer service; content production, competitive monitoring, insights, brand indicators (awareness, consideration, sentiment, brand equity, KPI's). Team management through agile methodologies (agencies, headquarters and suppliers). Achievements
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Mar. 2017 -Sep. 2018
Itaú ColombiaAnalista Senior Endomarketing & Media
Responsable de crear campañas internas para los empleados del banco con el fin de consolidar el sentido de pertenencia y establecer a Itaú como una marca empleadora atractiva en el mercado colombiano.