Years of experience: 18

Content WriterDigital Ads ManagerCopywriterBlog ManagerMarketing Analytics ManagerCommunications Manager

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Lidia's Career Path
Paid Media Specialist and Digital ConsultantSep. 2022 -
Present
Colab-DigitalPaid Media Specialist and Digital Consultant
Hermanus, Western Cape, South Africa• Initiate brand discovery with clients to identify key messages and define the right audiences for advertising • Devise and recommend a digital strategy that will support paid media efforts • Set up paid media campaigns for driving targeted traffic (Google Ads, Google Shopping, Meta, LinkedIn) • Set up conversion tracking using Google Analytics and GTM • Generate monthly digital reports and ...
Paid Media SpecialistJun. 2022 -
Aug. 2022
Stor-Age Property REIT LimitedPaid Media Specialist
Cape Town, Western Cape, South Africa
Paid Media ManagerAug. 2021 -
May. 2022
Stor-Age Property REIT LimitedPaid Media Manager
Cape Town, Western Cape, South AfricaWork alongside the Head of SEO and Head of Digital to develop and implement full SEM strategy for all Digital 1st clients in order to achieve agreed client performance.

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