Years of experience: 16

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Karina's Career Path
General Marketing Manager - Passei DiretoAug. 2025 -
Dec. 2025
UOL EdTechGeneral Marketing Manager - Passei Direto
• Leading CRM, media (online & offline), partnerships, social media, and branding. • Driving an integrated model with in-house creative and content capabilities to maximize campaign impact. • Building full-funnel strategies to scale acquisition, engagement, and retention. • Implementing data-driven testing and continuous optimization to accelerate sustainable growth. • Aligning brand and perf...
Digital media managerDec. 2024 -
Aug. 2025
NioDigital media manager
BrazilLed the Media Center of Excellence (CoE), defining strategic guidelines, investment frameworks and performance standards across the organization. Oversaw multi-channel media strategy and budget allocation across the funnel, guiding internal tactical teams and external agency partners. • Established centralized media governance and best practices to improve efficiency and consistency • Struc...
Digital Media ManagerNov. 2021 -
Nov. 2024
OiDigital Media Manager
Led digital media strategy across paid social, YouTube and performance channels, managing a team of 4 (2 specialists, 1 analyst and 1 intern) and coordinating agency partners. Owned monthly digital media budget planning and investment allocation, defining channel strategy and performance rationale while ensuring alignment with leadership and finance governance. • Executed a Google campaign ...

Karina's Posts

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    About myself

    Seasoned Marketing & Growth Leader with over 15 years of experience in product, pricing, brand, and full-funnel strategies. I excel in building structured marketing ecosystems that align business strategy with brand positioning for measurable impact. Achievements include scaling a paid media operation 10x with positive ROI, boosting acquisition efficiency, and leading audience engagement growth across platforms like Instagram and YouTube. I've partnered with Google and Meta to drastically reduce costs per visit and sale through targeting and optimization, and revitalized CRM strategies to reactivate dormant users.

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    Job Description

    Seeking a remote, international marketing role that emphasizes strategy development and scaling with tangible business results. I desire a position with flexible hours, enabling collaboration with global teams and a focus on performance. I am drawn to roles that integrate brand building with growth initiatives, where my expertise in full-funnel strategy, leadership, and data-driven decision-making can thrive in dynamic, digital-first environments.

  • 0

    How to contact

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