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Work Background
biGENIUSHead of Marketing
Oct. 2022Vienna, AustriaI am responsible for building the online presence of both the legacy Windows application and the new SaaS application. I have played a crucial role in strategic planning, brand and content strategies, and executing impactful campaigns. By implementing these initiatives, I have successfully generated leads and enhanced the overall visibility of the company worldwide.
Decidio GmbHHead of Marketing
Jun. 2021 - Oct. 2022Vienna, AustriaI managed the overall marketing strategies of the IT agency. I focused on expanding the client base and forming new partnerships in German-speaking regions. Through effective marketing campaigns and targeted initiatives, I successfully contributed to the growth of the company and its reach in the market.
TRUENDO Technologies GmbHHead of Marketing
Dec. 2020 - Oct. 2022Vienna, AustriaI oversaw the planning and execution of the rebranding of their GDPR website compliance SaaS application. This involved coordinating a website relaunch, implementing SEO and social media strategies, conducting email campaigns, and executing effective ad campaigns. As a result of these efforts, we achieved a remarkable 197% increase in website sessions, expanded visibility in previously untapped regions such as the Americas and Asia, acquired new distributors, and more than doubled the number of active users.
WeAreDevelopersEvent Consultant
Dec. 2018 - Dec. 2020Vienna, Austria
Soft Box LtdCreative Consultant | Marketing Lead
Jan. 2016 - Jan. 2021Hong Kong SARI specialized in facilitating collaborations between the music, fashion, and media industries to market their brands. By strategically partnering with artists, I successfully assisted in promoting brands both locally and internationally, driving increased brand recognition and market presence for our clients.
C-SpaceCuratorial Manager | International Media Manager
Mar. 2013 - Jan. 2016Beijing, ChinaI led the planning and execution of exhibitions; in charge of local and international media coordination; wrote press releases and texts (Chinese and English) for the website, magazine, and exhibition catalogs; creative supervision of external photographers and designers; as well as content creation and account management of all social media channels.
Culture writer
Feb. 2012 - Mar. 2018Publications including contemporary art exhibition catalogs, art and culture magazines, as well as art and culture blogs.
Magician SpaceAssistant Curator | International Media Manager
Jan. 2012 - Mar. 2013Beijing, China
Pegasus & Taihe Entertainment InternationalAssistant Producer