Nicola Hoff - UI/UX Designer, Freelance, self-employed

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Work Background

Updoot MediaProduct Designer

Jun. 2021 - Aug. 2023Hong Kong SARWorked on all tasks related to mobile and web products while assisting the team with design and business tasks. - Responsible for UI/UX research and strategy, wireframes, hi-fidelity mockups, and prototypes as well as communication within cross-functional teams and stakeholders in Hong Kong and Korea - Built a web dashboard MVP based on Web 3 elements targeted at three user groups (fans, entertainment companies, investors) in collaboration with a colleague designer, the developer, CTO, and PM - Created the UI/UX concept for a hybrid mobile app for fans functioning as a database for the Web dashboard MVP - Worked closely with the cross-functional global team and led weekly product meetings to ensure designs meet shareholder expectations and production timeline - Planned and re-designed the interface of the official website and built it on WordPress - Designed the main logo and brand style guide for the Updoot brand - Rebranded a mobile app acquired by stakeholders by applying the Updoot branding and design system + assisted in the App Store release Note: I was assigned to Updoot as a remote product designer while working at Hybnomic Inc. which is a partner company of Updoot Media.

HybnomicUI/UX · Brand Designer

Sep. 2019 - Aug. 2023Gangnam District, Seoul, South KoreaBefore the name change in 2023: Buffy Inc., Socialbox Inc. (VI Financial Group venture startup) Was responsible for diverse design tasks with a focus on branding and UI/UX design for mobile and web with additional assisting tasks assisting business strategy and planning as well as translations and interpretations. - Designed brand identities tailored to the venture‘s diverse business plans - Worked with a cross-functional team including senior designers, strategists and PMs on brand promotion material including an animated video, social media content, presentation decks and business plans - Built websites from A-Z via Wordpress including the UI, the content and web development - Assisted with designing business strategy and planning material, met with external clients and frequently attended stakeholder meetings