Nicole Couto - Lead Product Designer, PactFi

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Work Background

Ideaslab Solutions - Product Development ConsultingOwner

Jan. 2015RemoteI work as a consultant to help companies to build their products: - UX Design (Visual, Interaction, Information Architecture, Research) - UX Strategy - Data-driven Strategy - Product Strategy

Canal do CreditoInteraction Designer (UX)

Apr. 2013 - Dec. 2014Belo Horizonte Area, BrazilI worked on Product development management, ideation, Interaction design, Information architecture, UX research for all the products for an innovative Financial Services startup.

PactFiLead Product Designer (UX/UI)

Aug. 2021New York City Metropolitan Area · Remote. Participate in all stages of the design process from understanding the client requirements, building user flows, and creating concepts and prototypes to build with the development team; . Produce low-fidelity wireframes and prototypes to validate product ideas during the discovery stage; . Produce high-fidelity visual and interactive designs and prototypes with attention to detail and product requirements as essential assets to support product development; . Information Architecture; . UX Research; . Creation and management of the Design system; . Data analytics and data-driven strategies.

dashfiUX/UI Designer

Apr. 2021 - Oct. 2021Austin, Texas, United States · Remote• Visual Design and Interaction Design; • Creation of Wireframes and Prototypes; • Creation of final layout for implementation; • Support product development teams.

PayCertifyHead of UX Design

Jan. 2019 - Dec. 2020Los Gatos, California, United StatesResponsible for the Design team and to support all the product teams to work efficiently through a collaborative process, building a best in class product. We redesigned the entire product, website, and created a Design System to support product development. Main activities: - Team leadership and management; - Product Design (Design System, Visual Design, Interaction Design, Information Architecture, Research); - Support product development; - Analytics, growth and data-driven strategies.

ThoughtWorksExperience Designer (XD) Sr Consultant

Mar. 2016 - Jun. 2018Belo Horizonte Area, BrazilConsulting professional services for IT companies around the world related to Experience Design, Product and Team Management practices.

Resale.com.brDesigner & Partner

Jul. 2015 - Aug. 2017Responsible for product concept, strategy, and design of the Mobile App (iOS and Android) of an innovative product. Launched in 2016 and acquired by BTG Pactual bank in 2018.

ImaginieHead of Product Design & User Experience

Dec. 2014 - Mar. 2016Belo Horizonte Area, BrazilManage product ideation, concept, design and growth strategies for an E-learning platform for students and teachers. Also responsible for UX Research, Product Management and build a Customer experience initiative and process for the company.

Samba TechProduct Design, UX Manager and Product Manager

Dec. 2009 - Jul. 2012Belo Horizonte Area, BrazilUX Designer & Manager of the design team. Responsible for delivering the best experience for all the company products. As a PM I'm responsible for Product vision alignment, Prioritization, Roadmap & Backlog Management

fhiosInformation Architect & Usability Consultant

Dec. 2007 - Dec. 2009UX Consultant responsible for delivering Research, Information Architecture and Interaction Design for all the projects. I have worked in more than 30 projects for leading Brazilian and International companies, like Google, Fiat, Positivo, Ponto Frio, GVT, Claro, Localiza, etc.