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Network Power100+ people
Roles
🔥32%
Startup Founder
✔️27%
IT
🧨27%
Consulting
Geos
🇮🇳52%
India
🇺🇸11%
United States
🇦🇪5%
United Arab Emirates
Work Background
Senior Manager - Digital Marketing
SoftProdigySenior Manager - Digital Marketing
Apr. 2022
Senior Manager - Digital Marketing
PrepLadderSenior Manager - Digital Marketing
Mar. 2021 - Apr. 2022Chandigarh, India- Managing the cross-functional team of 70 employees including Internet Marketing Professionals, Content Writers, Social Media Marketers, Software Engineers, Sales Advisors, and Design experts. - Own the strategy for the full marketing lifecycle from campaign ideation, creative execution, media acquisition, landing page optimization, flow optimization, and paid remarketing - Managing and rank-prioritizing a large budget, and numerous channels including Social (Facebook, Pinterest, Twitter), Search (SEM and SEO), Display Networks (GDN, app install networks), Digital Video (YouTube), and Emerging Channels - Defining value proposition metrics for the product initiatives and track them to measure the success - Understanding buyer personas, buyer’s journey and working with content marketing and individually on creating new and tuning content for enhancing digital campaigns
Manager - Digital Marketing
Medical Tourism CorporationManager - Digital Marketing
Sep. 2017 - Mar. 2021Chandigarh, IndiaDirectly involved with CEO, Branding team, Sales and Marketing Lead for discussing new innovative plans for Online Marketing and implementing them accordingly. Overseeing all the social media handles, keeping a tab on competition and re-strategizing accordingly, working on making the ongoing online marketing processes better. • Formulate strategies and accelerate implementation for Product Marketing, Content, Social Media, Email, and Communications • Formulated adaptive ecosystem strategy and rebranded product for different industries • Develop brand guidelines for new products maintaining consistency with the parent brand • Manage and optimize ad campaigns across different platforms • Improving brand architecture and defining the distinctive brand identity of products • Run paid ad campaigns on Search, GDN, and Social Media • Responsible for maintaining relations with Media Personals and influencers • Reputation management across media and online platforms • Redefined departmental team structure with effective divisional and functional units
Digital Marketing Consultant
Cloudnine Group of HospitalsDigital Marketing Consultant
Nov. 2019 - Jan. 2021Chandigarh, India• Improving brand architecture and defining the distinctive brand identity of products • Responsible for maintaining relations with influencers • Reputation management across media and online platforms • Campaign builds, Audits, Performance Analysis, Optimization and recommendations on including or excluding – audiences, keywords, creatives etc. • Identify and map relevant KPIs and metrics for different business objectives • Use reports and features to analyze and find opportunities for optimization • Conceptualizing and executing personalized user experience through Target
Digital Marketing Consultant
GlobeToyotaDigital Marketing Consultant
Jul. 2019 - Dec. 2020Chandigarh, India• Create and execute digital marketing strategies • Digital asset and campaign management • Track and measure campaigns performance to further optimize ROI on spending and ensure growth in traffic & conversions at a low CPA • Campaign builds, Audits, Performance Analysis, Optimization and recommendations on including or excluding – audiences, keywords, creatives etc. • Identify and map relevant KPIs and metrics for different business objectives • Create and configure workspace dashboards, audience segments and custom reports • Use reports and features to analyze and find opportunities for optimization • Conceptualizing and executing personalized user experience through Target
Brand Development Team Lead
EH1 Infotech™ (Venture of Baghla Technologies Pvt. Ltd.)Brand Development Team Lead
Jan. 2014 - Aug. 2017MohaliUltimately responsible for ensuring the team is consistently delivering working software to the standards the department expects whether this be within an iteration or through a continuous flow model so that we are consistently delivering value to CompanyX. To ensure my team is always working on the highest priority work and is aware of the priority so that we are delivering the most possible value to CompanyX at any time. To ensure the team is self-organising so that we take collective responsibility for the work we do. It is not my job to tell people what to do but to enable them to do it themselves. I am ultimately responsible for any issues or problems within the team and to make sure they are dealt with appropriately so that we can “deal with disappointment early” rather than letting things become bigger problems later on. It is ultimately my responsibility that my team are adhering to the principles and practices we have committed to so that we are doing work efficiently and of the highest quality. To act as example to all the members of my team by being the person who most closely follows the principles and practices we have committed to so that everyone on my team feels confident they can too. To understand and be able to talk coherently about any process methodologies (such as Scrum, Kanban, XP, Lean etc.) we are implementing and their benefits so that we are all working together and understand why they are so valuable. To ensure no one person in my team is solely responsible for any task or activity so that we are able to continue working effectively when any of our team is away. Ensure the team is collaborating closely with our customers and understands their requirements so we have a good understanding of the problems we are trying to solve and we do not waste time on rework and more importantly are able to suggest appropriate solutions to their needs.
Political Advisor & Online Reputation Management
FreelancerPolitical Advisor & Online Reputation Management
Feb. 2009 - Jun. 2014Chandigarh, India• Partnered with more than 400 activity centers, hotels, politicians and public figures • Brainstorm, ideate and define parameters to monitor the performance of 3rd party communications agency • Branding campaigns across various digital and mass media platforms • YouTube Channel strategy and establish YouTube as one of the prominent channel • Establish strong online presence through- Search, Social Media, and different digital platforms

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