PrepLadderSenior Manager - Digital Marketing
Mar. 2021 - Apr. 2022Chandigarh, India- Managing the cross-functional team of 70 employees including Internet Marketing Professionals, Content Writers, Social Media Marketers, Software Engineers, Sales Advisors, and Design experts. - Own the strategy for the full marketing lifecycle from campaign ideation, creative execution, media acquisition, landing page optimization, flow optimization, and paid remarketing - Managing and rank-prioritizing a large budget, and numerous channels including Social (Facebook, Pinterest, Twitter), Search (SEM and SEO), Display Networks (GDN, app install networks), Digital Video (YouTube), and Emerging Channels - Defining value proposition metrics for the product initiatives and track them to measure the success - Understanding buyer personas, buyer’s journey and working with content marketing and individually on creating new and tuning content for enhancing digital campaigns