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Work Background
Property FinderHead of Product Design
Feb. 2023Dubai, United Arab Emirates · On-site
Reach FinancialPrincipal Product Designer
Jul. 2021 - Jan. 2023• UX Strategy & Management - identifying and implementing the most effective & efficient approaches to UX to increase the level of CX;
• Building and managing the UX and Design team, overseeing the design process on all domains within RF solutions (mobile, web) and branding;
• Managing design process: UX research, usability testing, CX evaluation, and UX/UI design;
• Design workshops and presales;
• New features concepts research and development;
• Work with stakeholders at all organizational levels to implement strategic UX initiatives;
• Design state-of-the-art interface solutions that support strategy: user flows, paper prototyping, designing mockups, prototypes, and wireframes, and documenting interfaces;
• Responsible for managing client relationships, project outcomes, team performance, and keeping teams and clients inspired.
FluxonPrincipal Product Designer
Jun. 2021 - May. 2022Dubai, United Arab Emirates
emaratechHead of Design
May. 2018 - Jul. 2021Dubai, United Arab EmiratesHead of all Design things at emaratech: Brand. Creative. Product Design. User Research. DesignOps. Built and head UX team: establish strategic design frameworks that support rapid prototyping, quickly convert ideas to proof of concept, and accelerates product development across 10+ engineering teams (for such clients as GDRFA Dubai, Dubai Airports, Dubai Seaports, Dubai Police, etc.). Entrusted to define our process for gathering data through user research and insights, end-user validation, usability testing, onboarding and training, feedback, and competitive analysis.
emaratechUX Architect
May. 2016 - May. 2018Dubai, United Arab Emirates• Planning & process management (design reviews, sprint planning, mid-term planning, request prioritization, the design strategy for particular projects)
• Customer Researching
• User Testing (Interviews and interactive testing with Users)
• Rapid prototyping, CJMs, User Flows mapping
PlaytechDesign Lead
May. 2015 - May. 2016Kyiv• Managing UX/UI team across Ukraine and Belarus;
• UX Design including user flows, wireframes, and prototyping;
• User research and usability testing of new games and features;
• Ensure the design team follows UX best practices and validate everything with users;
• UX and UI development of first of kind real 3D roulette and slot based on Unity;
• Coordination with development teams and managing implementation of UX and UI;
• Developing the team’s skills with new tools, planning techniques, collaborative
design techniques, and communication strategies.
PlaytechSenior UX/UI Designer
Aug. 2014 - May. 2016• Managing UX/UI team across Ukraine and Belarus;
• UX Design including user flows, wireframes, and prototyping;
• User research and usability testing of new games and features;
• Ensure the design team follows UX best practices and validate everything with users;
• UX and UI development of first of kind real 3D roulette and slot based on Unity;
• Coordination with development teams and managing implementation of UX and UI;
• Developing the team’s skills with new tools, planning techniques, collaborative
design techniques, and communication strategies.
CiklumSenior Designer UX/UI
Dec. 2013 - Aug. 2014Kyiv• Communication and data synthesis;
• Storyboarding, journey maps, user flows;
• Wireframing, prototyping, UX research, analysis and evaluation;
• Visual design and styling mockups;
• Annotations for handoff;
• Oversee and lead a team of UI designers;
• Coordination with business and dev teams;
• Own UI/UX design phases and deliveries;
• Storyboarding and branding.