Robert John Morrison - Director of Product Design and Development - Viro Brand, Hammerton

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Work Background

HammertonDirector of Product Design & Development - Viro Brand

Jun. 2020Salt Lake City, Utah, United StatesAt Hammerton, I spearheaded the creation and launch of Viro Lighting, an innovative smart decorative lighting brand distinguished by its modular design and premium materials and finishes. My responsibilities were comprehensive, encompassing the brand's development, product design, and the strategic integration of technology through the creation of its smart lighting functions, mobile app and e-commerce website.

RIDEChief Product Officer

Jun. 2018 - Jun. 2020Adelaide, South Australia, AustraliaAs RIDE's initial employee and CPO, I led the launch of Australia's first dock-less electric scooter micromobility service, which was halted by COVID-19. My roles included leading brand and product development, overseeing manufacturing, introducing service innovations, and initiating a 400-scooter fleet in Adelaide, alongside managing fleet operations.

BLUNT Umbrellas HQSales Director for China & Hong Kong

Jul. 2012 - Mar. 2019Hong Kong & Mainland ChinaAs the Sales Director for BLUNT Umbrellas in China, an award-winning brand from New Zealand, I led the brand's successful entry into the Chinese and Hong Kong markets. My strategy involved developing and managing e-commerce channels across Mainland China and Hong Kong, establishing product distribution and wholesale channels, and securing promotional partnerships with prestigious organizations such as the Jack Nicklaus Club Beijing and the Hong Kong Jockey Club.

haythornthwaite//designSenior Product Developer

Jul. 2012 - Jan. 2018Xiamen Special Economic Zone, Fujian Province, ChinaAt haythornthwaite//design, a family design firm with New Zealand roots, I specialized in New Product Development (NPD) across various sectors, creating everything from portable shelters to umbrellas and chairs. My role involved overseeing industrial design, generating CAD and technical drawings, handling design documentation, crafting rapid and precision prototypes, and ensuring stringent manufacturing quality assurance and control.

Kombat SportswearArt Production Manager

May. 2007 - Dec. 2010Xiamen Special Economic Zone, Fujian Province, ChinaAt Kombat, an Australian custom jersey manufacturer, I managed custom artwork for all orders and quality controlled to ensure accuracy, significantly reducing errors. Beyond artwork management, I collaborated with the Head of IT to create a software solution that dramatically cut art errors from 27% to under 3%, enhancing production precision and reinforcing our dedication to excellence in custom apparel manufacturing.

Times English Language Training CenterEnglish Second Language Instructor

Mar. 2002 - May. 2007China · On-siteAs an ESL instructor, I delivered specialized English language training to employees of international corporations such as Kodak and Dell, managed an English training center, and taught in high schools. This role involved enhancing English proficiency across a spectrum of professional and academic settings.

Je JoueJunior Product Developer & Production Manager

Mar. 2011 - Jul. 2012Xiamen Special Economic Zone, Fujian Province, ChinaAt Je Joue, a British luxury adult toy design and manufacturing company, my primary responsibility was overseeing production management. In this role, I not only ensured the seamless execution of manufacturing processes but also contributed significantly to New Product Development (NPD) initiatives. This involved conducting lifecycle testing to guarantee product durability and satisfaction, designing and developing innovative packaging solutions, and spearheading continuous improvement efforts to enhance product quality and efficiency.

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